Moda Calling Concept Store takes inspiration from the idea of a “designer’s studio”, a place where designs are derived and processed, where visitors explore, experiment, and appreciate creative thinking in an intriguing way. The new store of Moda Calling which founded by two young women, has been made more inspiring and attractive.

The challenge is how the store could display these products in harmony without compromising their outstanding identities. The store is located in renovated space with limitation in width and height. Physical challenge of the site is to circulate traffic efficiently within the low-width elongated site.